Strategic planning allows your company to set a course for the year to come. A solid strategic plan should involve the input of all your top executives, and ideally your entire organization. The importance of strategic planning can’t be overstated. Without a strong vision and a written guide regarding the direction of the company, you’ll inevitably end up treading water in a business-as-usual state of complacency.
At Level Up Leadership, we offer strategic planning consulting that takes you through every step of the process. We will work with your senior team to help you create an overarching plan for the next year. Then, we will help you break that plan down into strategic initiatives. Ultimately, we will help you take your plan from paper to reality by transforming your initiatives into achievable goals.
A Strategic Plan Differs from Company Goals
Your strategic plan is much different than your company goals, but both need to be laid out carefully and in writing. Your goals should be SMART: specific, measurable, achievable, relevant, and timely. They need to all relate to specific parts of your strategic initiatives, they need to have set timelines under which they can be reasonably achieved, and they need to mark measurable steps toward your company’s success.
Once your strategic initiatives are in place, our team can help you create goals that are broken down by division, department, team, and individual. Rather than being handed down to the organization, each step in the hierarchy should get its own chunk of goals that it is responsible for. Then, each department and subsequently each team should be responsible for appropriately assigning specific contributor goals.
For example, if one of your strategic initiatives is to get a new version of a software application out by the end of the year, it may be your product development team’s responsibility both to create new features for the updated product and to fix any bugs from the previous version. Those two large goals will then be divvied up between separate teams and broken into smaller, manageable goals. Each new goal should have its own timeline that is reasonable and specific.
Throughout the entire process it’s important to ensure that each goal — and there may be hundreds of goals distributed amongst your employees by the end of this process — directly supports one or more of your company’s strategic initiatives. If a goal does not push forward the strategic initiatives of the company, then it stands to reason that the goal should be revisited. Of course, your team leaders and supervisors should work with their teams to create goals that are beneficial to individual employees as well as the business at large. There’s no reason why both purposes can be served through a solid strategic plan.
Learn more about our strategic planning services by contacting Level Up Leadership today. We can help you and your team set appropriate goals for the years to come, giving you the boost you need to be your best in 2014.